The Importance Of Business Automations

Business process automation is a means to do just that by leveraging the power of technology. If there’s one thing we all learned during the COVID-19 lockdown is the digitalization of your business is a must. Everyday interactions to get your brand message in front of your target audience can be done easier with just a simple push.  Automating your business helps to increase the efficiency of your business management. It also reduces the overall cost of running a company. Below are a few reasons your business needs automation and why you should consider implementing it into your business Post COVID-19.

About half of all the activities people are paid to do in the world’s workforce could potentially be automated” – Mckinsey & Company.

1. Cost reduction

Business process automation means that more man-hours are available to you. You and your employees would use available hours  doing critical thinking. This means your company can have the same level of output even after reducing the human workforce. Thus, you have the chance to focus more on the quality of your employees instead of quantity. And eventually, reduce the overall cost of business operation.

2. Better collaboration

I don’t know about you but I believe collaboration in organizations makes project execution easier. At complex projects, monitoring every team and ensuring the proper flow of information often turns out to be a marketable task. Keeping track of the project process, updating the different teams, setting goals and deadlines become a lot easier if these processes can be automated.

3. Deeper insights into the business process

By computationally managing your business information, you can analyze and dig deeper into the data. Automating the business process thus gives you a way to gain deeper into different aspects of your business.

For example, you may want to see the number of leads that you are generating and compare that with the number of sales you have. Of course, this analysis can be done manually. But for large organisations, such manual analysis can be complex. Better insights also mean you can easily identify problems in any part of the business process, which may otherwise be invisible.

4. Lead Scoring. 

If your sales team follows up with everyone equally, your sales process can be improved through automation. Having a system that scores leads based on their interaction with you will help you focus your team’s time more effectively. Automated lead scoring can rate leads based on email clicks, web visits, and more.

5. Better allocation of the workforce

Automating tasks allows your business to free up your workforce from many repeated actions that do not need that much human intervention. This enables you to reorganize your company’s structure and focus more on creative tasks and innovation.


Business process automation is becoming an essential strategy for every forward-thinking company. It enhances your organizational management, lets you make more informed business decisions and increases the output while reducing cost.

Stop wasting your precious time! Automate your business today. 

Heimdall Technologies Ltd.
The Unified Brand Experience.
We partner with brands to solve complex problems by building elegant solutions and delivering digital strategies to cause visible and measurable ROI.