Email Marketing One major tool that can give your business an edge.
Do you receive feedback from clients informing you about your emails coming with a warning caution ?
Getting such notifications and feedback stains your reputation and you won’t blame them, No one wants to open a mail no matter how trusted you are on paper.
Another downside to this is that it will reduce your email deliverability and in time lose your potential leads.
In this blog, I would be sharing with you a few tips and some more to improve your email organization’s deliverability and of course build client trust.
Understanding Email Sender Reputation
Email Sender Reputation significantly influences email deliverability
An Email Sender Reputation is a score, usually between 0 – 100, that Email Service Providers (ESPs) such as Gmail, Outlook, and Yahoo Mail assign to organisations that send out emails. The higher the score, the more likely it is that ESPs will deliver emails to subscribers’ inboxes.
The lower the score, the more likely it is that when you send broadcast emails, many of those emails will either get caught in subscribers’ spam folders or not get delivered at all.
Examples of positive engagement signals include:
- a high open-rate – your open rate is the percentage of people that open your email compared to the number of people who received the email
- a high click-through rate – the click-through rate is the percentage of people who click on a link in your email, compared to the number of people who received the email
- subscribers forwarding your emails to other recipients
Examples of negative engagement signals include:
- a very low open rate
- subscribers reporting your emails as spam
- a high unsubscribe rate
- inclusion of your domain name in email blacklists
When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, offering expert advice and tips, sharing things that benefit your customer, and being honest.