An effective website design should fulfill its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colors, typography, imagery, simplicity, and functionality all contribute to good website design. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. Below are some guidelines that will help you when considering your next web project.

If you want to remain in business, get your business online. Having a website is one means that gives you online presence “


Your website needs to accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer. What is the purpose of your website? Are you imparting practical information like a ‘How to guide’? are you selling a product to the user? There are many different purposes that websites may have but there are core purposes common to all websites;

  1. Describing Expertise
  2. Building Your Reputation
  3. Generating Leads
  4. Sales and After Care

It is important you know the purpose of the website before embarking on the project.


The F- based pattern is the most common way visitors scan text on a website. Eye-tracking studies have found that most of what people see is in the top and left area of the screen. 

An effectively designed website will work with a reader’s natural pattern of scanning the page. A scattered website pattern ends up confusing the user and leaves a bad reputation.  

As web-sites provide both static and dynamic content, some aspects of the user interface attract attention more than others do. Images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.



Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimizing image sizes will help load your site faster.



Effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers. Creative content improves your brand story and in turn, makes that story part of what your customers experience.



Navigation is the wayfinding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If the website’s navigation is confusing, visitors will give up and find what they need elsewhere, you wouldn’t want that. Keeping navigation simple, intuitive, and consistent on every page is key.

6. How Do Users Think?

Users’ habits are not that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.


  • Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
  • Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.

7. Don’t Make Users Think

If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues, and easily recognizable links can help users to find their path to their aim.


More people are using their phones or other devices to browse the web. It is important to consider building your website with a responsive layout where your website can adjust to different screens.


At Heimdall; Our team will breathe life into your website and tell your story. We are a ‘family’ team of creative practitioners in the areas of design, marcomms, and technology. Get in touch to find out more. 

Heimdall Technologies Ltd.
The Unified Brand Experience.
We partner with brands to solve complex problems by building elegant solutions and delivering digital strategies to cause visible and measurable ROI.