3 Email Marketing Automation Softwares And Why Need Them in 2021

Marketing automation is simply the process of using software to carry out a repetitive  marketing task, email marketing without automation can be frustrating and time-consuming

“Email marketing automation makes your marketing campaigns smooth, fast, and with minimal error. Automation helps tailor your message to your specific audience, meaning you are not just sending broadcast messages”

Automation presents you with an opportunity to meet your target audience regardless of the stage they are in, on the buyer’s journey (from traffic to subscribers, subscribers to leads, and leads to sales ). You personalized your message for these different categories based on the action taken.

For example, for people that are only subscribers, let say they only subscribe to your newsletter or weekly journal but are yet to make any purchase, automation helps you to send promotional messages specifically to these subscribers only, meaning they are the only set of people to receive the email. The same applies to leads,  sales, and returned customers, and this is made possible because of the audience segmentation features of the email marketing automation software.

Automating your email marketing is also cost-effective and provide a high return on investment (ROI). It is believed that for every dollar spent on email marketing automation, you make about 38 dollars in return (Campaign monitor). Here are 3 email automation software to help you with your marketing campaign

Active Campaign

The active campaign comes along with features like leads scoring, web analytics, a Customer relationship management (CRM) platform and a live chat messing called conversions The good news with ActiveCampaign is, it integrates with over 300 applications like Facebook, Gmail, Shopify, WordPress, etc.

Pricing starts from  $9/month to $229/month with customized reporting,  custom domain, free social data, etc. Visit www.activecampaign.com to get started

Mail Chimp

People use Mailchimp to reach their customers and grow their business. The good thing about MailChimp is with the free version you can build an email list of up to 2000 contacts, build landing pages, send both promotional mails and newsletters for free. It comes with a lot of templates. Visit  www.mailchimp.com 

Get Response

This is a powerful email marketing software with professional email templates, easy design tools,
and proven deliverability starting at $10.50 per month. With key features to grow audience, engage customers and boost sales. Visit  www.getresponse.com


Sendfox brings all in one solution for marketing analytics and customer engagement. The best Premium Actionable Analytics and Insights tool for young entrepreneurs. Pricing starts from  $49 to $245 with other features like Scheduled email campaigns at any time of the day, Unlimited triggered automation (with unlimited emails per automation), Custom landing pages, Custom forms (including GDPR), Lists, and tagging to keep your contacts separated,  email editor to make writing emails easy and Advanced analytics to track opens, clicks, and more. Visit www.sendfox.com to get started

However, you can get a free consultation at Heimdall Technologies to review your business goals choose and any of our affordable digital marketing and automation plans to give you business the boost you need to scale and increase your investment returns

Heimdall Technologies Ltd.
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We partner with brands to solve complex problems by building elegant solutions and delivering digital strategies to cause visible and measurable ROI.